Friday, November 03, 2006

Sirius' Tony Hawk Gets A Mention In BusinessWeek

NOVEMBER 13, 2006 SPORTS BIZ, BusinessWeek
How Tony Hawk Stays Aloft
It's no mean trick to be a youth icon at 38. Can the skateboarder keep his franchise booming?

At 38, Tony Hawk might seem a bit long in the tooth for a skateboard icon. But don't think that has slowed the extreme sports hero down even one RPM in the product endorsement arena.On Nov. 7, Hawk's fans can point their boards to the video-game store and pick up the latest in his hot-selling series, Tony Hawk's Project 8. Tony Hawk's Downhill Jam shipped in October. Hawk also has a new direct-to-DVD movie in stores (Boom Boom Sabotage), a clothing brand for boys (at Kohl's Corp. (KSS )), a weekly satellite radio show (4 p.m. Pacific on Sirius (SIRI ))--and even a deal that supplies cell-phone users with Hawk-inspired ringtones.

Wait, there's more. Ready for the Tony Hawk thrill ride? Six Flags Inc. (SIX ) tells BusinessWeek it will launch the attractions, billed as a "total Tony Hawk experience," at two parks next summer....read more: here