Thursday, November 02, 2006
The Cingular-XM Deal Is Significant
November 2, 2006The Cingular-XM announcement is significant. The 3-G telecom carrier upgrades are starting to kick in. This service brings consumer awareness to the capabilities of the new generation of internet-enabled cell phones to stream satellite radio content. Subcribers will be able to receive content wherever there is cell phone service, thus, spotty reception related to repeater placement becomes a non-issue. Napster, Yahoo, Motorola iRadio music services all are heavily PC dependent. Satellite radio is not...consumers can enjoy content without the extra step, without being tethered to a computer. I believe that the Cingular-XM deal (and previously announced Altel-XM, Sprint-Sirius) exposes satellite radio to entirely new markets.Here are some excerpts from the Cingular press release:
Napster, Yahoo! Music, XM Satellite Radio and eMusic
A multimedia press release, including downloadable graphics is also available.Cingular Redefines the Mobile Music Experience with Launch of Cingular Music™ – the Most Robust and Flexible Music Subscription Service of its KindCingular Delivers Subscription-based Music Services from Leading Online Retailers to the Handset – An Industry First
ATLANTA - November 2, 2006 /PRNewswire/ -- Those in search of the ultimate mobile music experience need look no further than Cingular Wireless which today announced the launch of Cingular Music™, an integrated, on-the-go music experience that delivers "your music, your way."
Cingular teamed with Microsoft to incorporate Windows Media Digital Rights Management into select handsets, making it possible for customers to enjoy and discover subscription music from the wireless phone.
Cingular Music: A New Way for Discovering and Enjoying Mobile MusicWith Cingular Music, Cingular has dramatically accelerated the convergence of wireless and music. Although the ability to listen to music on the cell phone is not new, what is unique about Cingular Music is the ease of use and open access it provides to music-related content. Unlike other wireless carriers who provide access to a single music storefront that may or may not seamlessly integrate with a consumer's PC-based music library, Cingular Music makes it easy to take your music with you and offers the widest selection of music content in the industry today, including integration with Napster and Yahoo! Music, as well as support for other music stores. Cingular Music also seamlessly integrates with eMusic, which sells tracks in the universally compatible MP3 format.
"Cingular's vision of delivering easy and flexible access to a range of leading online music stores makes them a great technology partner for Microsoft in the vitally important area of mobile entertainment," said Amir Majidimehr, corporate vice president of the Consumer Media Technology Group at Microsoft Corp. "Microsoft's focus and commitment continues to be on ensuring our DRM technology provides the best functionality to enable compelling business models for current and future media-rich services, such as Cingular Music."
Highlights include:
Napster:
For a monthly subscription price of $14.95 a month, Cingular customers can fill and refill their phone by simply connecting their Cingular phone to their PC and downloading their favorite tracks from among Napster's more than 2 million songs. And, for just $0.99, consumers can also buy songs on the handset for delivery to the PC for side-loading later.
Yahoo! Music: With Yahoo! Music Unlimited To Go, Cingular customers have unlimited access to over 2 million songs to play and transfer from their PC to their mobile device (rates are as low as $11.99 a month). With Yahoo! Music for Mobile, Cingular customers can, on their mobile handsets, browse the extensive Yahoo! Music catalog for album, artist and song content as well as receive personalized music recommendations and remotely add songs direct to their PC.
eMusic: Consumers can transfer eMusic's MP3 tracks to multiple devices and burn them to CD, they also own, not rent, tracks purchased from eMusic.
Analysts are now projecting that half of all cell phones sold by the end of 2007 will offer music capabilities which will substantially enhance the experience for wireless customers and be a great growth engine for digital music adoption" said Chris Gorog, Napster's chairman and CEO.
XM Satellite RadioCingular also teamed with XM Satellite Radio to offer mobile access to audio streams of 25 popular commercial-free music channels. Through XM Radio Mobile, Cingular customers will be able to enjoy a variety of music virtually anytime, anywhere for $8.99 a month. Cingular will launch the service November 6. The XM Radio Mobile application was developed and will be hosted by MobiTV, the global leader in mobile and broadband television and music services. "Now Cingular customers can enjoy 25 of the most popular commercial-free music channels, virtually anywhere they go."
Cingular Music: One-Click Access to Your Music, Your WayCingular realizes that simply offering music on the handset is not enough. A true mobile music solution is designed to make it easy and intuitive for consumers to experience the full gamut of music content available on the handset today. Streaming Music: The Streaming Music folder is where users can listen to various genres of music content from either XM Radio Mobile or MobiRadio, depending on their handset. read more:
here11/02/2006 01:55:00 PM
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