Straight To SatRad? John Legend: Musicians Marketing Singles Without The Support Of Terrestrial Radio

Pop star John Legend looks beyond radio for success
Wednesday, November 01, 2006By Christopher John Farley, The Wall Street Journal

Before becoming a Grammy-winning singer-songwriter, John Legend worked for three years as an associate consultant for the Boston Consulting Group. "I look at myself as a businessman still, even though my first thing is music," says Mr. Legend. "Every day we have business problems we have to solve."
His current business problem: how to get a hit single.
Mr. Legend, 27, sold more than 1.7 million copies of his last album, "Get Lifted" in the U.S., but he has yet to put out a single that gets major radio play....

...A growing number of musicians are marketing singles and sometimes turning them into hits without the support of radio, at least initially. Radio still matters -- a recent report by Mercury Radio Research, a company that studies the industry, found that the medium is still the primary way people discover new music. But other methods are making inroads. For example, the song "How to Save a Life," by the Denver-based rock group the Fray, became a top-three hit after it was featured on the TV show "Grey's Anatomy." And Panic! At the Disco, a Nevada rock band, got an early push from Purevolume, a music fan site, and the social networking site MySpace. The band went on to become the surprise winner of MTV's 2006 Video of the Year, beating out Madonna and Christina Aguilera. Sirius Satellite Radio also broadcast a live concert by Mr. Legend last week. ...read more: here

11/01/2006 02:58:00 PM

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