Sirius' Free Online Trial Boosts Web Traffic

November 1, 2006

Sirius Satellite's Free Online Trial Boosts Web Traffic
Subscription Service Sees 91% Week-on-Week Boost Behind Howard Stern
By Abbey Klaassen Published: October 31, 2006 NEW YORK (AdAge.com) --

When Howard Stern left CBS Radio in December 2005 for Sirius Satellite Radio, he cried that he was free -- free to do the broadcast he wanted to do without being reigned in by the constrains of the Federal Communications Commission and traditional broadcast radio.

Howard Stern, briefly free at last, again Last week he was free again -- albeit this time free of charge. A two-day trial that let listeners sample Sirius's full programming lineup online notched Sirius and its star shock jock a boost in both online buzz and web traffic. 201% spikeAccording to Hitwise data, traffic to the Sirius.com website on Oct. 25 was up 91% compared to the week before (Oct. 18) and up 201% vs. same day a year ago. The score for Sirius in Yahoo's Buzz Index, which uses a scoring system to measure searches on Yahoo, jumped 78% on this past Oct. 25 over the Monday before and searches for Howard Stern surged 51% over the same weekly period. Sirius offered the free two-day trial on Oct. 25-26 to let users sample its programming. The company's business model is to sell equipment and charge monthly subscriptions for its service, but to gain access to the free material participants were sent to Sirius.com/howard or howardstern.com...read more: here

11/01/2006 09:26:00 AM

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