Thursday, November 02, 2006
XM and Cingular a Great Match
November 2, 2006
The XM deal with Cingular is great news for XM, but not for the reason many people think.
The great news is not the revenue from the deal. It is the EXPOSURE to and perhaps ACCESS to the Cingular customer base. It is about spreading the XM BRAND and implementing XM Satellite Radio across multiple platforms. It is about making XM Satellite Radio and INGREDIENT in as many aspects of a consumers life as possible…..so much so, that consumers begin to feel a connection to the service and become full subscribers.
This process is not immediate, but it does begin to happen over time. Technology is moving fast. It was only recently that there were many consumers who did not understand satellite radio as a concept. Now, these people are faced with radio over the cell phone. As consumers adjust to the ever changing technology surrounding music and entertainment delivery, XM will have its place already marked..
Yes, the Cingular deal offers many choices on the menu, but none are quite as compelling as what XM offers. The key is getting your service exposure. The next step is to promote the idea. It will grow organically, but why not speed the growth process up a bit. I can see some interesting cross promotional idea happening with this deal.
11/02/2006 04:45:00 PM
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