Monday, September 25, 2006

Don't Underestimate Oprah!

Oprah is a force of nature. She has been hugely successful at a wide variety of ventures from television to magazines, from her book club to charities, from theatrical productions to film. She has a particular type of personality that is driven to succeed. Her endorsements catapult unknowns into public awareness, including her fitness trainer and chef, who have become household names. Although there are some who are skeptical about her XMSR launch, primarly because of the non-exclusive nature of the content, I think that she is going to do whatever it takes to make her satellite radio venture a massive success. Good luck, Oprah!