Arbitron Trying Figure Out How To Include Satellite Radio

Arbitron Announces Details On Additions To Ratings
September 25, 2006 (www.fmqb.com)

Arbitron has released an update on its plans to add additional radio options into its ratings system. Beginning with the fall of 2006, public and non-commercial stations will be eligible for Arbitron's ratings books. The company is also still working on the specifics for how to report satellite radio.
Public and non-comm stations will be included in Arbitron eBooks beginning with the Fall 2006 book, and will still need to meet the company's minimum reporting standards that are currently applied to all other stations.
As for satellite radio, Arbitron is still collecting and analyzing data to determine the best possible way to report satellite stations. For example, rules must be established for entries that could apply to satcasters and terrestrial radio. “As an example, we want to test the rules necessary to assign entries such as 'NFL football,' or 'MLB baseball' since these programs are broadcast on both over-the-air radio and satellite,” said Brad Feldhaus, VP Product Management and Client Services. He adds, “We recognize the implementation date for reporting satellite in local markets has moved previously and for this reason we hesitate to provide another target survey date until we have this desired additional data."...READ MORE: HERE

9/25/2006 04:41:00 PM

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