Monday, September 25, 2006

Motley Fool: Sirius Potential

Fool on the Street: Sirius Potential
By Rick Aristotle Munarriz (TMFBreakerRick) September 25, 2006

Imagine, for a second, that you're Sirius Satellite Radio (Nasdaq: SIRI). You've spent the last three quarters swiping market share from your only rival. You landed the top dog in terrestrial radio and now Howard Stern is exclusively on your coast-to-coast airwaves. Your product is an easy sell as you lap the 5 million subscriber mark. Your automaker partners keep ramping up the number of cars rolling off the assembly line and, according to NPD, you are commanding 58% of all new satellite radio purchases at the retail level.
Yes, life is good. Unfortunately, your shareholders are feeling the pain. After Sirius shares peaked in December of 2004, investors have suffered through a 59% drop. XM Satellite Radio (Nasdaq: XMSR) has had an even grimmer slide -- off by 68% -- but it's got momentum working on its side these days. Since bottoming out two months ago, shares of XM have risen 39% higher, while Sirius has only risen 8% off its springtime lows.
Lackluster trading aside, Sirius has a pretty compelling story to tell, and it was the job of CFO David Frear to do just that at the Merrill Lynch Media & Entertainment Conference earlier this month...READ MORE: HERE

9/25/2006 11:35:00 AM

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