Thursday, February 15, 2007

The Future Of Radio: Video

Is Radio Still Radio if There’s Video?
By RICHARD SIKLOS, Feb 14, 2007, The New Tork Times

Ted Stryker, a D.J. at KROQ in Los Angeles, considers it a perk of the job to wear shorts and T-shirts to work. But last Sunday as he dressed for the Grammy Awards, he pulled out his best blazer and a flashy belt buckle, knowing three video cameras would stream live coverage of his show to the Web sites of 147 CBS radio stations.

“What’s great about radio is no one knows what you’re wearing,” Mr. Stryker said by telephone as he made his way through the throng at the Grammys. “I wanted to make myself a little bit more presentable.”

Mr. Stryker, who has done some TV work in the past, said that to create his best radio voice, he often must contort his face in embarrassing ways.

“It’s so different doing radio compared to TV,” he said. “Who knows what faces I make when I’m talking on the radio? I hope I’m not making the same faces today.”

The nation’s commercial radio stations have seen the future, and it is in, of all things, video. As a result, the stereotype of a silken-voiced jockey like Mr. Stryker, slumped and disheveled in the studio chair, may never be the same.

Across the country, radio stations are putting up video fare on their Web sites, ranging from a simple camera in the broadcast booth to exclusive coverage of events like the Super Bowl to music videos, news clips and Web-only musical performances...read more: here

2/15/2007 07:30:00 AM

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