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Wednesday, February 14, 2007

Toyota And Lexus Get Sirius In Canada

February 14, 2007

SIRIUS Satellite Radio available June 2007

TORONTO, Feb. 14 /CNW/ - Toyota Canada Inc. (TCI) and SIRIUS Canada, the country's leading satellite radio company, today announced a multi-year distribution agreement that will make SIRIUS Satellite Radio receivers available in select Toyota and Lexus vehicles, beginning June 2007.

Toyota Canada will offer dealer-installed SIRIUS Satellite Radio receivers with a subscription to SIRIUS Canada's premium 110 channel satellite radio service featuring the most commercial-free music and exclusive talk and entertainment programming in Canada. A number of Toyota and Lexus models are covered by the agreement and a complete listing of applicable models will be announced closer to launch.

"We are thrilled to announce this partnership with Toyota Canada," said Mark Redmond, President and CEO of SIRIUS Canada. "Toyota and Lexus vehicles are among Canada's most popular vehicle brands and we look forward to making SIRIUS Satellite Radio's premium 110 channel line up available to their customers. Now, Toyota and Lexus customers will be able to choose SIRIUS as their satellite radio provider of choice."

"TCI is committed to exceeding the expectations of our loyal customers, and that means offering Canadians a variety of choice for in-vehicle entertainment," said Tony Wearing, Managing Director of Toyota Canada Inc. "We are pleased to formalize our relationship with SIRIUS Canada and provide our customers with SIRIUS' premium 110 channel satellite radio service."

SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, MINI, Pana-Pacific, Subaru, Toyota, Volkswagen and Volvo.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota cars, trucks, sports utility vehicles and forklifts, as well as Lexus luxury vehicles, through a sales and service network of over 260 dealers across Canada. A consistent award winner for product quality and ownership satisfaction, Toyota has sold over three million vehicles in Canada. More information about Toyota is available at www.toyota.ca, or through the Toyota Canada Customer Interaction Centre at 1-888-TOYOTA8.

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2/14/2007 12:24:00 PM


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2 Comments:

  • Could someone explain why SIRI and XMSR shares never go up, even with a good market and good stock news? I have never seen more hated stocks, and wonder what it will take to turn them around, if anything?

    By Anonymous Anonymous, at February 14, 2007 3:14 PM  


  • Nice blog post! Thanks for intesting info!

    By Anonymous lexus, at April 01, 2007 2:08 PM  


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