Wednesday, February 14, 2007

Mazda Gets sirius In Canada

February 14, 2007

Mazda Canada Signs Multi-year Exclusive Agreement with SIRIUS Canada

TORONTO, Feb. 14 /CNW/ - SIRIUS Canada, the country's fastest growing satellite radio company, and Mazda Canada today announced an exclusive, multi-year agreement that will make SIRIUS Satellite Radio receivers available in Mazda vehicles.

Mazda Canada will offer factory-installed, fully integrated SIRIUS Satellite Radio receivers with a subscription to SIRIUS Canada's premium 110 channel satellite radio service featuring the most commercial-free music and exclusive talk and entertainment programming in Canada. Additional details regarding the launch schedule and specific model availability will be announced in the coming months.

"We are thrilled to announce this partnership and make our premium 110 channel programming line up available to new Mazda customers," said Mark Redmond, President and CEO, SIRIUS Canada Inc. "SIRIUS offers drivers andpassengers a completely unique and memorable in-vehicle entertainment experience that can be fully customized to suit their taste."

"Zoom-Zoom is all about people connecting with their cars and the enjoyment of driving," said Don Romano, President, Mazda Canada Inc. "Now drivers have a chance to enhance their driving pleasure with clear, CD quality sound of SIRIUS satellite radio through their Mazda audio system."

SIRIUS Canada's automotive partners include Aston Martin, Audi, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Mazda, MINI, Pana-Pacific, Subaru, Volkswagen and Volvo.

About SIRIUS Canada

From broadcast studios in Vancouver, Toronto, Montreal and New York, SIRIUS Canada delivers 110 premium channels of the best commercial-free music plus leading sports, news, talk and entertainment programming. With a total of 65 commercial-free music channels - the most in Canada - SIRIUS is the original and only home of 100% commercial-free music. SIRIUS offers the broadest range of Canadian content on satellite radio with 11 English and French channels. SIRIUS Canada is the Official Satellite Radio Partner of the CFL, NHL, NFL, NLL, NASCAR and NBA and broadcasts live play-by-play games of the CFL, NHL, NFL and NBA. In addition, SIRIUS Satellite Radio is home to broadcasts of U.S. College Football, English Premier League and NASCAR.

In Canada, SIRIUS' automotive partners include Aston Martin, Audi, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lincoln, Mazda, Pana-Pacific,
Subaru, Volkswagen and Volvo.

For more information please visit: www.siriuscanada.ca

Labels: mazda, OEM, sirius, sirius canada