Tuesday, February 13, 2007

Sirius Creates "Fans Choice"

February 13, 2007

SIRIUS Satellite Radio to Create "Fan's Choice" Broadcast for 2007 NASCAR NEXTEL Cup Series(TM) Races

Fans can vote online to determine which driver's in-car audio will air on SIRIUS
Additional channels to feature other top drivers based on the NASCAR NEXTEL Cup Series standings

NEW YORK, Feb. 13 /PRNewswire-FirstCall/ -- SIRIUS Satellite Radio (Nasdaq: SIRI - News), the Official Satellite Radio Partner of NASCAR, announced today that it will provide a "Fan's Choice" broadcast, in addition to the live race call for NASCAR NEXTEL Cup Series races in 2007, that will feature the driver-to-pit crew communications of a driver determined weekly by a fan vote.

Prior to every NASCAR NEXTEL Cup Series race, fans can log on to www.sirius.com/driverfeeds to vote for their favorite driver. The driver with the most votes will have his in-car audio broadcast on the "Fan's Choice" channel, which will air on SIRIUS channel 140 during that weekend's NASCAR NEXTEL Cup Series race.

Source: SIRIUS Satellite Radio

The "Fan's Choice" broadcast will air on one of up to ten additional channels that SIRIUS will devote to carrying the driver-to-crew communications of up to 10 different race teams for every NASCAR NEXTEL Cup Series race in 2007. The additional nine channels will carry the in-car audio of other drivers based on their place in the NASCAR NEXTEL Cup Series standings each week.

On each channel SIRIUS will combine the race broadcast with the driver-to- crew chatter, allowing fans to follow the overall race call and the in-car audio of a driver on a single channel throughout the race. Listeners will hear drivers and crew chiefs schedule pit stops and discuss strategy over audio of the overall race broadcast. When the team members are not on the radio the audio of the live race broadcast will come up allowing listeners to follow the entire race uninterrupted.

A lineup of drivers and their channel assignments will be available at www.sirius.com/driverfeeds prior to each race.

The live overall race broadcast for every NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race will air on SIRIUS NASCAR Radio, channel 128. As the Official Satellite Radio Partner of NASCAR, SIRIUS broadcasts every NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race live, carrying the broadcasts of Motor Racing Network (MRN), Performance Racing Network (PRN) and the IMS Radio Network's broadcast from Indianapolis Motor Speedway.

In addition to live race coverage, SIRIUS NASCAR Radio, the only 24/7 year-round radio channel dedicated to NASCAR, provides the most comprehensive, in-depth radio coverage of the sport with a lineup of exclusive daily talk shows providing up-to-the-minute news, expert analysis and exclusive interviews with NASCAR insiders.

Labels: fan ckoice, nascar, sirius