Wednesday, February 14, 2007

Forbes: Sirius Has Strong Showing In Canada

Canada In For Some Sirius ListeningMatthew Kirdahy, 02.14.07, 5:30 PM ET, Forbes

Canadians have a Sirius fascination with satellite radio.

Sirius Satellite Radio, No. 2 in the business behind XM Satellite Radio in the U.S., said Wednesday it surpassed 300,000 paying subscribers in Canada. More than 100,000 of those people joined the service in the past three months.

"Surpassing 300,000 paying subscribers in such a short time confirms the demand for and strength of Sirius' programming, signal coverage, and innovative products," said chief executive of U.S.-based company's Canadian division Mark Redmond in a news release.

"Sirius depth and breadth of programming resonates with Canadians and we are proud to be the country's undisputed satellite radio leader."

The company said that during this past holiday shopping season, more than 3,500 retail locations throughout Canada were fully stocked with Sirius latest plug-and-play and portable radios.

According to independent retail tracking research provided by the NPD Group, Sirius, which claims 75% of the market share in Canada, was the preferred choice for satellite radio this holiday season with nearly eight out of 10 satellite radio shoppers choosing Sirius in December.

The Washington, D.C.-based XM Satellite Radio has a Canadian contingent of about 147,000 subscribers. The company has offered its service there since November 2005...read more: here

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2/14/2007 10:20:00 PM

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