Thursday, December 07, 2006

What Howard Said About Sirius' Revised Subscriber Guidance

SIRIUS Subscriber Forecast Lowered, Howard To Blame?
12/06/06. 6:15am, via www.marksfriggin.com

Howard took a call from a guy who said that he was watching some news last night and they were doing a news report about how Howard wasn't going to be the savior for SIRIUS because they've dropped their estimates this year. Howard said that the press likes to spin him to look like a loser. He said that in under a year they've gone from 600,000 subscribers to now an estimated 6.3 million. Yesterday Mel Karmazin came out and said they have lowered that number to 5.9 to 6.1 million so the news picked up on that and started calling him a loser and saying that the Stern Effect is over.
Howard said that XM has lowered their predictions a couple of times this year, this is the first time SIRIUS did it this year. He said that they've already got over 5 million subscribers and he doesn't see how he's a loser. Robin said that SIRIUS has said that Howard had already brought in more people than they expected he would.
Howard said the press hates him and they love to report on him in that way. Howard said that this has nothing to do with him, it has to do with SIRIUS and the way they make their predictions. He said he wishes that they wouldn't make predictions at all and just announce it when they get subscribers...read more: here
posted by ssg5

12/07/2006 06:53:00 AM

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