Wednesday, December 06, 2006

Bridge Ratings, Updated Dec. 6th

The Bridge Ratings Consumer Trend Report: Satellite Radio Q4 Subscriber Trending
Updated Wednesday December 6, 2006

Holiday Shoppers: Satellite Radio Not High on Their Lists
Bridge Ratings' trending of Satellite Radio subscribers continues through 2006. The purpose of this on-going study is to analyze consumer preferences related to satellite service brand and satellite radio in general.
This Week's Update:
Retail sales continue to pace behind 2005 for satellite radio as this week' retail traffic in satellite radio departments around the country was down slightly from last week's improved activity. Sirius continues its dominance of what retail interest there is though XM has improved its brand scores over the last few weeks primarily due to solid advertising and market support and clever stealth marketing.
Starting this week, Bridge Ratings has begun asking retail shoppers to provide a list of their top 10 "wish list" electronic items. From the 4000 national sample this week, 23% were willing to provide their electronic wish list from a list of 48 items. read more: here