NASCAR Increases Awareness With New Format

DirecTV (And Sirius) to Take NASCAR Fans Inside Cars
By JENNA FRYER 12.05.06, 5:04 PM ET , Forbes

The sport that already offers unprecedented fan access is going one step further in 2007, allowing DirecTV viewers to watch an entire NASCAR race from behind the wheel.
NASCAR HotPass will debut on DirecTV (nyse: DTV - news - people ) at the Daytona 500 in February and offer fans at home the opportunity to watch a race from a driver's vantage point. Subscribers will have access to five channels dedicated to individual drivers, who will change every week....
...DirecTV isn't the only medium offering new access next season. Sirius Satellite Radio (nasdaq: SIRI - news - people ) plans to offer 10 driver channels that will combine the overall race broadcast with driver-to-pit crew chatter in 2007.
"By layering the driver chatter over the race broadcast and alternating between the two, we'll provide a way to follow the race like never before," said Scott Greenstein, president of Entertainment and Sports.
Dick Glover, vice president of broadcasting and new media for NASCAR, said the DirecTV and Sirius deals show how committed the sport is to providing new and exciting ways for fans to enjoy it...read more: here

12/06/2006 09:55:00 AM

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