Wednesday, December 06, 2006

Martha Stewart Expands Her Brand

Live In Play, www.briefing.com 06-Dec-06, 08:42
MSO Martha Stewart: Next up for Martha Stewart brand: Line of food - AdAge.com (21.82 )

According to AdAge.com, Fresh from stamping the Martha Stewart name on new housing communities and home renovation products, MSO is planning its first line of food products, according to Susan Lyne, CEO of the company. It's probably the category we are best known for since we do a lot of cookbooks. We've done a lot of research into and when we enter that category," she told the financial community at the annual Credit Suisse First Boston Media conference. Come April, the multimedia lifestyle brand will also unveil a line of scrapbook products that will open the door to a $30 bln crafts business that currently lacks a national dominant brand. MSO is to unveil a revamped website next year and one element will be an improved search function. The company is also planning a fresh video series featuring "great chefs" from around the world demonstrating their technique.