Tuesday, April 25, 2006

Martha Says NO To Sears

April 25, 2006

Satellite Standard group previously covered a story relating to Martha Stewart, her new deal with Macy's, and her current deal with K-Mart/Sears. You can read that story here. Today, Marketwatch.com is reporting here that we should not expect to see Martha Stewarts line in Sears stores.

"Martha Stewart Living Omnimedia Chief Executive Susan Lyne refused to reveal any details of the company's recent home-goods partnership with Macy's Department Stores, but told analysts on the first-quarter earnings call that there will not be any Martha Stewart products in Sears Roebuck stores. Eddie Lampert, chief executive of Sears Holdings Corp., had hoped he could expand the Everyday Living brand, now exclusive to Kmart stores, into the Sears stores. But the Macy's deal apparently trumped that. "We're not going to comment on any of the specific terms of our Macy's deal but I think you can assume we will not be at Sears," Lyne said.

It would appear that Martha is not only expanding her brand but is also taking it more upscale.

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The link to this article is http://tinyurl.com/zjdxx