Monday, April 24, 2006

Sirius Canada Scores Touchdown

April 24, 2006

Sirius Canada and the CFL have reached an exclusive multi-year broadcast and marketing agreement. Listeners will be able to catch all of the tackles and touchdowns from coast to coast.

"The CFL is one of Canada's most popular and premier sports brands and we are thrilled to bring it to SIRIUS Satellite Radio," said Mark Redmond, President and CEO, SIRIUS Canada Inc. "This agreement with the CFL further enhances SIRIUS Canada's superior sports programming lineup and represents significant strategic value for the company. Sports fans throughout North America can now listen to the CFL on SIRIUS in addition to live play-by-play games of the NFL, NHL and NBA."

"We are pleased to be working with SIRIUS Canada as a Canadian leader in sports-focused content for satellite radio," said CFL Commissioner, Tom Wright. "Our partnership with SIRIUS Canada provides CFL fans across North America with yet another innovative way to get into the game and cheer on their favourite CFL team."

you can read the whole story here via the press release.

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