Monday, March 26, 2007

Slacker - How Real Is It?

March 26, 2007

UPDATE: This afternoon I was contacted by the folks at Slacker, and will be updating after some more in depth converstaions with those behind the newest company to utilize satellite to deliver audio content. Stay tuned

We have all seen the introduction of Slacker, and many have visited the website and given the internet version a test drive. How real is slacker? How viable is it?

Well, since the introduction we have tried to contact Slacker as well as their PR firm to gather a bit more insight into the company and the service. To date, we have not had any luck in reaching anyone, and we noticed today that the contact phone number is no longer posted on the Slacker website.

Now, to be fair, there is sometimes a marketing strategy that entails being very secretive. It builds consumer anticipation for the product and service. However, this is a slippery slope. People have a very short attention span these days, and unless there is evidence of something coming very soon, a consumer tends to move on.

Now I personally have little doubt that Slacker is real. You can go to their website and listen to music. Their explanation of the capabilities of the Slacker portable player seem reasonable and realistic, and for a brief time there was even a phone number to call. BUT......That is where the flash and sizzle stopped. E-mails and telephone messages have gone unanswered, and now the contact information has trimmed out the telephone number in favor of e-mail and fax.

Now I will be the first to admit that SSG is not a pantheon in the electronics world, and that we have a modest following, but one would at least think that some sort of answer would come from somewhere. Alas, there has been no contact, and that leaves everyone with nothing but speculation, and some pretty cool internet radio stations.

I think back to Zing, and when they introduced their company and software. I placed a call, and spoke to individuals about Zing, the capabilities, the markets where their technology could be implemented, etc. So far, none of this seems to exist as far as slacker is concerned because I have yet to hear anything from them.

I happen to believe that the concept of Slacker is a very compelling product. I happen to feel that in many aspects, Slacker has outlined a next logical step in the MP3 world, and should they get their player to market, that they would quickly be able to develop a nice following. My discouragement comes in that when the surface of Slacker is scratched, there is not yet anything beneath.

Time will tell, and I will continue to research the company and the pending device.


3/26/2007 02:47:00 PM

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