Tuesday, March 27, 2007

Mini Gets More Sirius

March 27, 2007

WOODCLIFF LAKE, N.J. and NEW YORK, March 27 /PRNewswire-FirstCall/ --

MINI USA and SIRIUS Satellite Radio (Nasdaq: SIRI - News) today announced that SIRIUS is available as a factory installed option with a lifetime subscription on the all-new 2007 MINI Cooper and MINI Cooper S hardtops produced beginning this June. The lifetime subscription is transferable with the car from one owner to the next.

Source: SIRIUS Satellite Radio

The factory-installed SIRIUS radio with a lifetime subscription will be available for an MSRP of $950. MINI USA will also offer SIRIUS, with a lifetime subscription, as part of its upgraded Audio Pack that also includes MINI's Hi-Fi sound system, for an MSRP of just $1,400.

"We are excited to offer our customers factory-installed SIRIUS radio with a lifetime subscription." said Rich Steinberg, head of MINI Product Strategy, "Now it makes the choice even easier for them to enjoy SIRIUS radio in their new MINI."

"With over 130 channels of The Best Radio on Radio, SIRIUS offers the ultimate choice in radio," said Doug Wilsterman, Senior Vice President and General Manager OEM Division for SIRIUS. "By including a lifetime subscription, owners can listen to SIRIUS for as long as they own their MINI."

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3/27/2007 09:48:00 AM

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  • Could someone who owns SIRI stock tell me why you are holding on to it? I keep thinking it will reverse and it just keeps going lower. For some unknown reason I have not sold. I keep thinking sentiment is so bad it must be time to buy, but nothing brings buyers in. Any thoughts would be appreciated.

    By Anonymous Anonymous, at March 27, 2007 10:42 AM  

  • I own the stock and like the potential of it. This is the reason why I hang on to it. I will give it 12 more months and if it's still dead I will reduce my position by 50% to find other oppurtunities.

    By Anonymous Anonymous, at March 27, 2007 6:15 PM  

  • Thank you for responding, I won't wait that long. I am foolish and have held until I now have a 50%loss. If the stock didn't go up today with an upgrade from Lehman, I don't see it going up in the near future. It seems the Street is betting the merger won't get approved, and I am afraid it will fall even further.Have you ever seen a stock hated any more than SIRI?

    By Anonymous Anonymous, at March 27, 2007 8:44 PM  

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