Thursday, March 29, 2007

Bridge Ratings, Updated Mar 28th

The Bridge Ratings Q1 2007 Satellite Radio Update
Wednesday March 28, 2007

Demand for Satellite Radio Off Significantly
Through the first three months of 2007, retail activity for satellite radio has returned to the sluggish environment we saw prior to the 2006 holiday season. While there are several factors contributing to this continued weakening market, consumer interest continues to wane and is a major factor in many of our findings in this the Bridge Ratings First Quarter 2007 Satellite Radio Update.
In September 2006 Bridge Ratings began conducting "brand stimulation" studies with potential satellite radio consumers. In initial results from this study, consumer interest in satellite radio had cooled considerably from earlier in 2006. A primary reason for softer 2006 sales can be attributed to the softening interest in the technology....read more: here