Tuesday, December 12, 2006

Sirius Ramps Up With NASCAR

SIRIUS Taps David Poole and Marty Snider to Host Daily All-NASCAR Morning Show
NEW YORK, Dec. 12 /PRNewswire-FirstCall/

SIRIUS Satellite Radio(Nasdaq: SIRI), the Official Satellite Radio Partner of NASCAR starting in2007, announced today that renowned NASCAR beat reporter and columnist DavidPoole and veteran broadcaster Marty Snider will host a daily talk show, SIRIUSNASCAR Radio's The Morning Drive, exclusively on SIRIUS.

Starting January 1, The Morning Drive will air every weekday morning from7:00-11:00 AM ET exclusively on SIRIUS NASCAR Radio / channel 128, the new24/7 year-round radio channel dedicated to NASCAR. Snider and Poole willdelve into NASCAR's latest news and rumors, interview prominent guests, andtake calls from listeners. "We're thrilled to have Marty and David, two of the most experienced andknowledgeable figures in NASCAR, kick off our daily programming lineup onSIRIUS NASCAR Radio," said Steve Cohen, SIRIUS' Vice President of SportsProgramming. "With SIRIUS, listeners across the country will have exclusiveaccess to the insights and opinions of NASCAR experts like these and they'llbe able to call in to the show to discuss the topics that are relevant to thefans. Programming like this will make SIRIUS NASCAR Radio a must-have forNASCAR fans."
posted by ssg5

12/12/2006 01:14:00 PM

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