Tuesday, December 12, 2006

iTunes Sales Collapsing

www.briefing.com, In Play
Apple Computer: iTunes sales 'collapsing' - The Register (88.22 -0.53)
The Register reports Apple's iTunes has experienced a collapse in sales revs this year according to analyst co Forrester Research. Secretive Apple doesn't break out revs from iTunes, but Forrester conducted an analysis of credit card transactions over a 27-month period. And this year's numbers aren't good. While the iTunes service saw healthy growth for much of the period, since January the monthly rev has fallen by 65%, with the average transaction size falling 17%. The previous spring's rebound wasn't repeated this year. And it isn't just Apple's problem. Nielsen Soundscan has grimmer news for prospective digital download services, indicating three consecutive quarters of flat or declining revs for the sector as a whole.
posted by ssg5