Tuesday, November 14, 2006

Bridge Ratings: 13% Of Stern Fans Have Subscribed To Sirius (So Far)

Report: Nearly 13% of Stern Fans Have Subscribed to Sirus
(via www.orbitcast.com)

According to a recent Bridge Ratings study, 12.8% of Howard Stern's terrestrial radio fan base have converted over to Sirius Satellite Radio. Bridge estimates that's a total of 1,530,758 subscribers.
Bridge also feels that 20% of his original terrestrial radio audience were his most loyal fans, and are the most likely to convert to Sirius (makes sense). So using those numbers, Sirius has roughly 7.2% of his "most loyal" fans left - a group that I assume they'll pursue this Holiday season.
Converting 1.53 million ain't too shabby, but that doesn't prevent the NAB's favorite publication Inside Radio from spinning it to say that Stern's "impact is lessening." Of course it's lessening, there's a finite number of hardcore fans out there (and we're only talking about 20% of his audience - the other 80% are familiar with Stern, and as such, Sirius)...read more: here