Monday, November 13, 2006

The SoundExchange Propaganda Machine In Motion

SoundExchange "Study" Causes a Snore
(via www.orbitcast.com)

SoundExchange issued a press release on Friday announcing the findings of a recent "study" of theirs. The purpose of the study is to find out... whether music is important to satellite radio. Yes folks, someone actually spent money on this. Are you ready for the amazing stats? Here goes:
43% of respondents said they would cancel if their satellite radio service didn't have any music (OMG!). 53% said they that music is the most critical programming factor (OMG!). People spent nearly half their time listening to music (OMFG!). And, hold on to your hats, the respondents on average would not pay the full $12.95/month for satellite if it didn't have music (OMFGROFLMAO!).
The purpose to this press release is obvious and the ulterior motive is completely transparent. As a result, this release hasn't (and won't) get any traction in the media. Nope, nothing. Sorry guys, try again (or try offering a realistic deal).
Posted November 13, 2006 10:39 AM