Smart Marketing
October 16, 2006
Smart marketing is an important part of business. Simply having a great product does not always generate the follow through. Especially when many people do not understand the concept. The extra push happens through smart marketing.
Sirius internet Radio is Launching with some pretty compelling exclusives. Sirius is using Howard Stern to introduce the concept of Sirius Internet Radio, and by extension, Sirius Satellite Radio.
Fans will be treated to a Gary Delabante (Baba Booey) Roast as well as the premier of Sam Simon's "The Bitter Half" (creator of the Simpsons). The roasts on Sterns show have had wide acclaim, and this roast is certain to entertain. The "Bitter Half" is a unique radio show that has been much anticipated. What better way to launch than to let everyone have a chance to hear them.
Howard Stern makes up only 2 of the over 70 channels that Sirius Internet Radio is about, but this is a great chance to expose Stern fans that have not taken the satellite radio step to reunite with the radio personality that was a morning staple for so many years.
The tag line Sirius is using for this aspect of the Sirius Internet Radio campaign:
"He left regular radio and millions followed.......Now.........Billions can hear why"It will be interesting to see this campaign develop. Check out the video for the Stern announcement HERE10/16/2006 12:08:00 PM
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