Howard Stern Reachs Out To Internet Audience
Howard Stern reaches out to new Internet audience
By Steve Gorman, Reuters, Sunday, October 15, 2006; 3:02 PM
Ten months after leaving the commercial airwaves for subscription-based Sirius Satellite
Radio, shock jock Howard Stern is out to attract a broad new online audience with his first-ever free Internet broadcast. The new service offers more than 75 channels of CD-quality programming over the Internet -- without the need to buy a Sirius satellite receiver -- for a monthly subscription fee of $12.95, the company said in a press release.
The service can be accessed by logging on to the Sirius Web site, www.sirius.com.
The two-day free trial of "The Howard Stern Show" marks the first time he has been available to a non-paying audience since he left terrestrial FM radio in December 2005.
After next week's promotion, fans will once again have to pay to hear the self-proclaimed "king of all media," either by subscribing to Sirius or its Internet service.
Stern's show and other Sirius programming had been available on the Internet before, but only to existing customers who had purchased a satellite receiver in addition to the $12.95 monthly radio subscription.
Under the new stand-alone Internet package, users anywhere in the world can subscribe and listen to Stern online without first having to buy satellite hardware, which is sold only in North America, a company spokesman said....read more:
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