Tuesday, October 10, 2006

Satellite Radio Attracting Major Advertisers

Internet, Satellite Buoy Radio's Upfronts
Katy Bachman, www.mediaweek.com, OCTOBER 09, 2006 -

As the network radio upfront gets underway, Internet radio and satellite radio this year are officially players after bum-rushing the marketplace last year to steal share. Now, advertisers such as Pfizer, Geico and Procter & Gamble have included both satellite and Internet radio in their radio budgets. Walgreens and Home Depot, which have already made their buys in traditional network radio are considering the new media as well.While neither Internet nor satellite radio is likely to overtake traditional network radio buys anytime soon, both are becoming strong options and could help wake up up the sleepy radio segment, down 2.6 percent last year...read more: here