Wednesday, September 06, 2006

August 2006 Auto Sales and SDARS Relationships

September 6, 2006

Satellite Standard Group conducts a monthly survey of auto sales and charts the results based on SDARS relationships. Satellite radio is growing in the automotive world. The image to the left (click to expand) shows the sales figures for each auto manufacturer, their market share through the previous month and for the current year to date, as well as their respective satellite radio partner.

A few items are important to note:

1. This data represents OEM sales figures and not installations of satellite radios.

2. The realationships vary depending on the manufacturer. For example, Toyota and Nissan have a factory install program with XM and a port/dealer install program with Sirius. Thus they are categorized as "both".

3. Some manufactures have not ramped up satellite radio installions to the same extent as others. GM, Honda, DCX and Ford have more extensive installs.This report is generated each month by Satellite Standard Group.