Tuesday, September 05, 2006

Why Is Sirius Business On Fire?

September 5, 2006

SSG has been tracking several deals that AMTC has annonced in the past couple of months that equate to thousands of Sirius Business subscribers.

This leads to a natural question......Why is Sirius Business doing so well?

A quick tour through the AMTC website yields some answers. Refer to the chart to the right (click to enlarge) to see a comparison to Muzak, which has been a staple in business music in the past.

It appears that Muzak has something to worry about. How much? So much so, that their lawers sent a letter to AMTC regarding the comparisons between Muzak and Sirius. AMTC's response?????? Allow customers to view the Muzak letter and decide for themselves. From the pace at which AMTC is adding sirius Business subscribers, it would appear that many businesses are seeing value in Sirius' service, and saving some SIRIUS money in the process.

Readers can learn more by visiting AMTC HERE