Tuesday, September 05, 2006

Focus Brands Gets Sirius

September 5, 2006

AMTC is on a tear!!!! The Sirius partner remains as busy as ever signing up businesses to the Sirius Business service. The latest addition is Focus Brands which operates Carvel Ice Cream and Cinnabon.


FOCUS Brands, Inc. Sweetens Their Shops with SIRIUS Music

Clearwater, FL, September 5, 2006 -

FOCUS Brands, Inc., the parent company of the nation'ss oldest ice cream retailer Carvel® Ice Cream and Cinnabon®, has selected SIRIUSBusiness as the preferred background music service for its Carvel Ice Cream shops and Cinnabon bakeries throughout the United States. SIRIUSBusiness, provided by Applied Media Technologies Corporation (AMTC), consists of 67 channels of 24-hour, commercial-free music from SIRIUS Satellite Radio (NASDAQ: SIRI). Under the agreement, AMTC will also provide sound equipment to the company?s locations.
"FOCUS Brands is a progressive and rapidly expanding organization, and AMTC is thrilled to play a part in the growth of their brands," explains Clayton Burton, Vice President of Sales and Marketing at AMTC.

Martin Folk, Supply Chain Manager,Director, is enthusiastic about the advantages that SIRIUS music will bring to Carvel and Cinnabon locations. "We've reviewed the options in the background music marketplace, and SIRIUSBusiness is the best value, hands down. The quality and variety of the music programming is unparalleled, and the $24.95 per month price point is very affordable for our stores."

FOCUS Brands Inc. is the franchisor and operator of over 1,3500 ice cream stores, bakeries, and cafes in the United States, the District of Columbia, Puerto Rico, and 2831 foreign countries under the brand names Carvel®, Cinnabon®, and the franchisor of Seattle's Best Coffee® on military bases and in certain international markets. Based in Atlanta, the primary objective of FOCUS Brands is to "FOCUS on making people happy."

Privately held AMTC is headquartered in Clearwater, FL. AMTC is the exclusive provider of SIRIUS Satellite Radio (NASDAQ: SIRI) for business use, under the brand name SIRIUSBusiness. SIRIUSBusiness includes 67 channels of 24-hour, commercial-free music, with all music royalties paid, and presents the first meaningful competition for Muzak in the business music arena. AMTC also manufactures a full line of professional sound equipment and provides TelAdvantage, the world’s most recognized brand of telephone "on hold" messaging products and services. Since 1991, AMTC has served over 15,000 customers around the globe, including names like Bally Total Fitness, Bridgestone-Firestone, Continental Airlines, DaimlerChrysler, Ford Motor Co. and Morgan Stanley. For further information on SIRIUSBusiness or TelAdvantage, visit

9/05/2006 03:42:00 PM

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