Monday, September 11, 2006

Arbitron May See Competition In The Near Future

Nielsen Mulls Radio Measurement; In Talks With CCKaty Bachman
SEPTEMBER 11, 2006, www.mediaweek.com

Arbitron may get even more competition for its portable people meter electronic ratings service. In a surprise move, Nielsen Media Research Monday said it is in talks with Clear Channel’s electronic ratings committee about measuring radio listening. If Nielsen gets serious about entering the radio ratings business, the company could pose a serious challenge to Arbitron’s PPM and increase its stronghold on the entire media ratings business. Arbitron’s hold on the radio ratings business is also being challenged by Media Audit/Ipsos, which is one of two finalists in CC’s request for proposal process. Both Arbitron and Media Audit/Ipsos made presentations to CC’s committee last Thursday....READ MORE: HERE