Monday, September 11, 2006

Culvers Gets Sirius

September 11, 2006

AMTC is on fire! The company is signing business up to Sirius at an alarming rate.

The latest addition is Culvers.

Culver’s Puts SIRIUS Radio On Their Menu

Clearwater, FL, September 11, 2006–

Culver Franchising System Inc. of Prairie du Sac, Wisconsin, has named SIRIUSBusiness as its endorsed background music service for its 300+ restaurants throughout the U.S.

SIRIUSBusiness, provided by Applied Media Technologies Corporation (AMTC), consists of 67 channels of commercial-free music from SIRIUS Satellite Radio (NASDAQ: SIRI).

Under the agreement, AMTC will also provide sound equipment to the company’s locations.“We want our music to be as fresh as our frozen custard, and with SIRIUSBusiness in our restaurants, we can provide that,” insisted Tom Williams, Director of Design Services for Culver’s Franchising System. “Without the requirement for a long-term contract, our restaurants can be broadcasting the latest tunes immediately.”“With a subscription price of just $24.95 a month and no contract to sign, Culver’s owner/operators are left with more to spend on quality ingredients for their food. This is a great bonus for both the proprietors and the guests,” added Tom Hiatt, Account Executive at AMTC.

Privately held AMTC is headquartered in Clearwater, FL. AMTC is the exclusive provider of SIRIUS Satellite Radio (NASDAQ: SIRI) for business use, under the brand name SIRIUSBusiness. SIRIUSBusiness includes 67 channels of commercial-free music, with all music royalties paid, and presents the first meaningful competition to Muzak in the business music arena. Subscription plans start at $24.95 per month. AMTC also manufactures a full line of professional sound equipment and provides TelAdvantage, the world’s most recognized brand of telephone “on hold” messaging products and services. Since 1991, AMTC has served over 15,000 customers around the globe, including names like Bally Total Fitness, Bridgestone-Firestone, Continental Airlines, DaimlerChrysler, Ford Motor Co. and Morgan Stanley. Culver’s restaurants are independently owned and operated in 329 locations in 16 states. The owner/operator concept has been a cornerstone of growth for Culver’s since the first location opened in Sauk City, Wis., on July 18, 1984. Culver’s invests deeply in partnerships and programs, including its VIP college and technical school scholarship program, the annual Day of Warmth, and countless other franchise-driven local efforts. Culver’s is the recipient of numerous industry and community awards, including the 2005 Nation’s Restaurant News Golden Chain Award and Wisconsin’s Ernst & Young® Entrepreneur of the Year award.

9/11/2006 02:33:00 PM

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