Thursday, August 24, 2006
Wall Street Journal Positive On Satellite Radio
August 24, 2006
Radio Daze
We Tune In to the PanoplyOf Nontraditional Options;The '111 Wussiest Songs Ever'
By SARAH MCBRIDE August 24, 2006; Page D1, Wall Street Journal
Everyone knocks radio, but it must be doing something right. Souping up the old standby has become the business of a growing number of companies. Complaints about the dullness of traditional radio started coming to a crescendo in the late 1990s as the business consolidated and radio conglomerates streamlined operations, creating stations that many people thought sounded the same. Many tuned out; adults spend less time each week listening to radio than they did 10 years ago, according to Arbitron Inc.
RATING RADIO
From cost to content, see
how the different radio services stack up.
WSJ.com Video: Stacey Delo discusses some of the latest radio options perform.1 Among the irritants: an onslaught of ads, too much chatter, repetitive playlists and spotty reception. While frustrated listeners reached for their CD players -- and later their iPods -- instead, many entrepreneurs spied an opportunity to offer new kinds of radio services using satellite, cellphone, Internet and digital technologies.
Such services would offer a breadth of content that broadcast radio could never match, and potentially lure back listeners. People will always want radio, the reasoning goes, because it offers surprises, is a venue for new music, and provides up-to-the-minute information. After all, everyone knows exactly what is on their MP3 device and can get bored with it, and it's little help if you need to know how to get out of a local traffic jam. So how good are these upstarts? We decided to try several of them to find out.
For depth of programming, it's hard to beat satellite radio. Tuning into either Sirius or XM seemed much more convenient and entertaining than using our 5,000-song iPod. The iPod requires loading and sorting the music into playlists, which can be tedious and leads to more time in front of a computer. Satellite radio offers the delightful surprise of unexpected programming. It's fun to hear the likes of Roger Miller's "King of the Road" once, without shelling out for a CD and loading it on an iPod. read more
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