Latest Bridge Ratings Report On Satellite Radio
Bridge Ratings Consumer Trends: Satellite Radio Q3 Subscriber Trending Updated Wednesday August 2,, 2006
Sirius Packs 'em In
Bridge Ratings' trending of Satellite Radio subscribers continues through 2006. The purpose of this on-going study is to analyze consumer preferences related to satellite service brand and satellite radio in general.
Bridge Ratings interviews consumers at retail outlets who have purchased Satellite radio. Consumers are interviewed whenentering audio departments to determine their purchase intent and then again post-purchase. By matching pre-purchase interest against actual purchase, we are able to determine: a) brand potency and b) brand awareness-to-purchase effectiveness, i.e. the brand's ability to convert awareness to purchase. In recent weeks programming options and equipment style and benefits have been taking a stronger position as the impetus for the purchase decision with Sirius more consistently being sited for its programming content and equipment as motives for purchase.
This Week's Update:
Sirius satellite radio announced its second quarter numbers this week reporting 600, 460 new subscribers during the quarter with 54%of those coming from OEM delivery through their automotive channels. Even compared to Q4 2005, this OEM number is impressive, butclearly Sirius' automotive marketing continues to be a major impetus behind the sat company's strong momentum. This second quarter subscriber count is 51% above the number XM reported for the quarter. Read more:
HERE8/04/2006 11:05:00 PM
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