Opie & Anthony Getting Press
June 23, 2006
XM Satellite Radio personalities Opie & Anthony will be seeing a lot of press over the next few days.
Ever since the worked a deal with CBS Radio to be aired on terrestrial radio as a replacement for David lee Roth, people have been waiting to see the ratings books. Sopme ratings are now in, and it appears that Opie & Anthony have shown improvement over the ratings that were being posted by Roth. For their part, Opie & Anthony are busy talking to reporters to keep the media exposure ball rolling. There is an article in Reuters today, and they had an interview with Associated press which will likely be seen in print in the near future.
Excerpts from the Reuters piece:
"Stern's former New York CBS Radio station, 92.3 FM, saw its share of 18-to-34-year-old listeners triple to 4.2 percent in May from the tepid 1.4 percent pulled by Roth in April.""In Boston, CBS' share of 18-to-34-year-old listeners jumped from 2.3 percent in April to 6.7 percent in May, and in Philadelphia, the share of that age group jumped from 2.4 percent to 7.7 percent, according to additional early ratings extrapolated by CBS from Arbitron Corp. (ARB.N: Quote, Profile, Research) data."SSG readers can view the whole article HEREThe Boston Herald has also run a story about Opie & Anthony. The Boston market has potential to be a strong market for the duo. They were an on air talent in Boston prior to being syndicated, and subsequently taken off the air.Excerpts from the Boston Herald Story:"The Hub station’s morning ratings spiked in key categories with the popular duo, who replaced Roth April 26, according to Arbitrend numbers put out yesterday."
"The number of listeners among adults ages 25 to 54 increased from 76,000 with Roth in April to 102,000 with Opie & Anthony in May. WBCN’s morning rating share jumped from 1.5 to 4.1 in the same group."
"In the same category, WBCN (104.1 FM) inched up to 13th place from 16th place. It had the No. 1 spot among 25-to-54 year-old adults with Howard Stern last fall. Now, it’s Matt Siegel of KISS 108."
"Among adults ages 18 to 34 - another coveted category - ’BCN’s morning rating share also tripled, leaping from 2.3 with Roth to 6.7 with Opie & Anthony. The number of 18- to 34-year-old listeners increased from 53,000 in April to 93,000 in May."
“We knew they were well loved in this marketplace. Seeing results this quickly with O & A is a great tribute to their talent,” WBCN program director Dave Wellington said of the combo formally known as Gregg “Opie” Hughes and Anthony Cumia.SSG readers can view the entire Boston Herald story
HERE
For WBCN FM in Boston it has been an interesting 6 months. The FM rock station went from being #1 with Howard Stern to #16 with David Lee Roth to #13 with Opie and Anthony. The Opie & Anthony shows immediate results for WBCN. How far Opie & Anthony can take WBCN in the ratings is yet to be seen. It would appear that there is a "Opie & Anthony Effect", but it also seems that it does not carry the same impact as the "Howard Stern Effect".The deal with CBS does seem to be growing. On Monday June 26th, the show will begin airing on WJFK in Washington. Rumors of other markets have been circulating, and based on the immediate ratings jumps over Roth, CBS may well accelerate those new markets.How much of a ratings success will Opie & Anthony be? Likely the ratings will be better than Roth, but not as good as Stern. Time will tell.
6/23/2006 09:19:00 AM
SSG Has Merged. You Can Read All Of The Latest SSG Content By Clicking Here
0 Comments:
SSG is not a Financial Advisor. Read Disclosure: HERE
--------------------------------------------------------
