Ford Getting Serious About Sirius
June 21, 2006
Satellite Standard Group Keeps you informed. Ford Motor Comapny is working hard at turning around their business, and cutting losses. They have developed new advertising initiatives, are spiffing up their models, and are cutting costs.
Today, there are articles that relate to Ford, and there is mention of Sirius in the articles as well. Money.cnn.com has
this article relating to the overall Ford business. Ford themselves have issued
this PR realting to several initiative including Sirius Satellite Radio.
Excerpts include:
"For 2007, the Ford Mustang is enhanced with a standard auxiliary audio input jack and available heated front seats,
SIRIUS Satellite Radio and DVD-based navigation system. The new Mustang GT California Special includes 18-inch wheels, side scoops, unique tape stripes, lowered chin spoiler and unique front and rear fascias."
"The 2007 Ford Five Hundred offers an all-new chrome package and
SIRIUS Radio,> in addition to offering a navigation system and heated seats on SEL models, along with a rear-seat DVD entertainment system. The Five Hundred also will be equipped with standard front-seat-mounted side air bags, as well as Ford's Safety Canopy side air curtain system."
"For 2007, the Mercury Milan will offer new features, such as all-wheel drive, DVD-based navigation,
SIRIUS Satellite Radio and an auxiliary audio input jack."
"Montego receives increased safety features as standard equipment for 2007, including traction control, front-seat-mounted side air bags and Ford's Safety Canopy side curtains with rollover protection. Also new for 2007 are
SIRIUS Satellite Radio, an 18-inch chrome wheel option and two new exterior colors"
"Satellite Navigation and
SIRIUS Radio Grow - Responding to another consumer trend, Ford is dramatically increasing the number of vehicles with DVD-based navigation systems and
SIRIUS Satellite Radio. "In 2005, less than half of our vehicles were available with a navigation system, satellite radio or auxiliary audio inputs. For 2007, we're doubling the models available with a navigation system and
quadrupling the number with
SIRIUS Satellite Radio," Fields explains. "In addition, we're increasing the number of models with auxiliary audio jacks from"
"Also, for 2007, Ford Motor Company is broadening its relationship with
SIRIUS Satellite Radio, adding the feature on Ford Five Hundred, Fusion, Mustang, Expedition, Ranger, Sport Trac, Mercury Montego, Milan and Lincoln Navigator. Ford's new vehicles -- Ford Edge, Ford Shelby GT500 and Lincoln MKX -- will offer
SIRIUS radio when they go on sale. By the 2008-model year, Ford will offer available
SIRIUS Satellite Radio in 90 percent of Ford, Lincoln and Mercury vehicles."
Ford has already launched some interesting initiative involving Sirius Satellite Radio. The promotion with the Mercury Mountaineer with 0% financing and Sirius satellite Radio for three years has been very successful. Last month the Mountaineer saw a 30% jump in sales. One aspect of the promotion that many may not consider is that the subscription is built into the price of the vehicle, and a consumer is not hampered with a monthly bill specific to satellite raadio.
6/21/2006 10:56:00 AM
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