The Stern Effect Phase 3
June 16, 2006
Satellite Standard Group has written two previous articles regarding "The Stern Effect". This topic is oft discussed, and people to this day are still trying to quantify what exactly "The Stern Effect" is.
Today, the third Pace of "The Stern" effect began. Howard Sterns show is now streaming over the internet. Fans that already have Sirius have been clamoring for this. Fans that have not yet signed up now have another reason to pull the trigger and get a subscription.
Internet streaming of Howard Sterns show gives Stern more exposure in more places.
Have a car with factory installed Sirius, and want to listen to Stern in the office or house? Simply log onto the computer. Live in the city, and want Stern in your office? Simply log on and listen away. College student and a fan of Stern? Again, you can do it at your computer.
It will be an interesting thing to track web site hits at Sirius.com. This will clearly show the Stern Effect in great detail.
Is The "Stern Effect Phase 3" the end of the road? ABSOLUTELY NOT. We still have the Howard Stern Classics that are now going to be a part of Sterns programming, as well as other yet to be announced events that Stern brings to his listeners every year.
What is clear is that Howard stern has had a DRAMATIC impact on Sirius' subscriber rolls and market share. Sirius has dominated in the retail channel since the fourth quarter of 2005, and continues to do so. In fact, Sirius is seeing impressive year over year growth while by contrast XM is seeing negative year over year numbers. New subscriber are coming to satellite radio in bigger numbers than last year, and Sirius is seeing more of that growth by a healthy margin. So far this year (through May) Sirius has captured 58% of the NPD tracked retail share.
With Howard Stern on line, the outstanding growth is likely to continue as will THE STERN EFFECT.
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