Chrysler Considering Employee Discount Promotion
June 22, 2006
Satellite Standard Group keeps you informed.
Last year GM ran a very successful sales campaign in June and July. GM's Employee Discount promotion spurred huge sales volume for the auto giant, and their satellite radio partner XM Satellite Radio saw a big jump in OEM subscribers.
This year it appears that Chrysler is giving serious consideration to doing a very similar promotion. According to ABC News (via Reuters),
Chief Executive Tom LaSorda said on Thursday the automaker is considering offering employee discounts to all U.S. consumers this summer. LaSorda, speaking to CNBC television, said the automaker has not yet decided on discounts and is also considering other "ideas."
Chrysler Group, a unit of DaimlerChrysler AG , has said it will roll out a new program of discounted vehicle pricing in July in a move to clear out unsold 2006 models.Employee-pricing rebates would mark an escalation of a brewing price war among U.S. automakers and put pressure on Ford Motor Co. and General Motors Corp. , Chrysler's larger rivals, to follow suit.Last year Ford and Chrysler were under pressure to make better promotions in the wake of the GM program. This year it appears that Chrysler may lead the way in price cutting. One major reason that may have Chrysler making such considerations is the fact that Toyota has now moved into the #3 slot in U.S. Auto sales. That event happened in May.It will be interesting to see how all of this plays out. SSG readers can read the Reuters article
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