XM's INNO Getting Alot of Press
June 22, 2006
The XM Inno is getting a lot of press lately. Without having to advertise the device, coverage has ranged from positive reviews of the device to articles relating to the RIAA and the current PERFORM Act legislation. For the second day in a row Businessweek.com has published an article in relation to XM satellite radio, and a third article about the capabilities of the INNO is pending. This kind of consitant exposure bodes well for XM Satellite Radio.
For XM Satellite Radio this can translate directly into sales. XM seems to have taken the role as a "Champion" for consumner rights in their battle against the RIAA. Passionate music lovers, and gadget lovers alike will be quick to proclaim their support of XM's stance. When the passion of these groups begins to translate to the average consumer it could translate into high demand for the INNO.
What does this mean for XM? It means that consumers will be very likely to warm up to the device. It means exposure in areas where they might not tradiotionally see exposure. It means that the name of a specific device, The INNO, may become synonomous with the capabilities it offers.
Whether planned or not, the INNO is garnering attention and is becomming a "Brand" in and of itself. No, it is not near "I-Pod" status, but is is making waves none-the-less. This exposure and branding is very valuable, and can help bolster the XM satellite Radio service. The combination of XM being perceived as "fighting for the consumer", a hot new and capable device, and fee free exposure can be a pwerful combination.
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