Wednesday, May 03, 2006

XM To Speak At Inuagural Mobile Entertainment Symposium

May 3, 2006

Satellite Standard Group found that XM Satellite Radio's Eric Logan, VP and Director of Programming will be a featured speaker at the event. The event is being held in New York City and kicks off May 9, 2006.


Consumers in Control!

Why are consumers "turning off" of traditional broadcast entertainment? This is an evolutionary time in mobile entertainment: new platforms are giving consumers control with hi-tech choices; emerging technologies and creative business models are responding to "what consumers want;" consumers are demanding portability and device integration! Are there new marketing strategies and ROI measurement systems?

With leading experts in mobile technologies, marketing executives, consumer research visionaries, industry thought leaders, and financial analysts—moderated by Bank of America's Media, Telecom and Technology Equity Research teams -- the symposium will present emerging technologies that will impact and challenge traditional marketing models; highlight creative, innovative and more targeted marketing opportunities for advertisers; and, address current accountability and ROI issues.

See the agenda for detailed information on the day's two-part conference with diverse panel sessions and one-on-one leadership dialogues.

Do not miss the first symposium of its kind! Your attendance at the Mobile Entertainment Symposium will provide you with deeper insight into the issues facing the digital entertainment universe and its future.

Don't miss out... Mark your calendar... Register today!

5/03/2006 04:06:00 PM

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