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Wednesday, May 03, 2006

Ford To Boost Advertising

May 3, 2006

Satellite Standard Group likes to give you information that could be relevant to satellite radio in some way or another.

Ford Motor Company has an exclusive factory install deal with Sirius Satellite Radio. Ford has now announced that they are planning a major advertising boost through 2007.

The ad campaign is set to have a musical tie in involving American Idol singer Kelly Clarkson. Keep your eyes open for the "Bold Moves" ad campaign.

Stronger Ford sales could spill over into subscribers for Sirius. As Ford pushes their popular models, Sirius could reap some benefits.

You can read the whole article HERE via AdAge.

5/03/2006 02:30:00 PM


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