Tuesday, May 02, 2006

Sirius OEM Metrics

May 2, 2006

Satellite Standard Group thought it would be important to cover some of the OEM metrics for Sirius. The list below simply lays out the deals, how long they last, and any expected installation rates:

Daimler Chrysler

  • The exclusive deal runs through 2012
  • Available as an option in nearly every model
  • Target of 750,000 installs for 2006 model year - 30% penetration


  • Exclusive deal through 2012
  • target of 50% of production over next 2 years
  • Sirius available in nearly every model
  • Standard on 2007 SL Class, CL Class, AMG, and 600 model
  • Standard feature in the premium PI package


  • Exclusive deal through 2011 with option to extend to 2013
  • Deal covers all ford brands
  • Beginning May 2006 Sirius will be factory installed option on 8 lines. This includes the F-150, Explorer, Ford Sport Trac, Mercury Mountaineer, Lincoln Mark LT, Ford 500, Ford Freestyle, and Mercury Montego
  • 19 Ford vehicle lines to have factory installed option by the end of 2006
  • 21 Ford vehicle lines to have factory installed option for the 2006/2007 model years
  • Ford expected to generate about 1,000,000 subscribers


  • Exclusive agreement has been renewed
  • Four model lines currently have Sirius available as factory and dealer option. Models include the 3,5,6, and 7 series.
  • Sirius available as a dealer option on X3, X5, and Z4
  • Sirius available as a dealer install on select selected Mini lines

Rolls Royce

  • Exclusive agreement
  • Sirius is standard
  • Liftime subscription is standard


  • Sirius is available as a port and dealer installed option
  • Model lines include Camry, Solera, Avalon, and Land Cruiser.
  • Sirius also available on Lexus LS430, ES330, GS, LX470
  • Sirius available in three Scion lines
  • Availability in the 4Runner, FJ Cruiser, Prius, and IS will be happening over the coming weeks

Volkswagen and Audi

  • Exclusive deal through 2012
  • Program begins with 2007 model year vehicles
  • Volkswagen is targetting Sirius in 80% of their vehicles


  • Exclusive agreement through 2014 with option through 2017
  • Kia targets 100% penetration of Sirius in 2009 model year


  • Sirius will be exclusively available as a factory install on Subaru Forester beginning in June.
  • Sirius will be exclusively available as a factory install on Subaru Impreza beginning in September
  • It is anticipated that Subaru will be expanding Sirius availablity into other models in the future

Sirius has other OEM deals in place. These particular manufactures and models were mentioned during the Q1 2006 Conference Call. For more information about Sirius OEM partners please visit Sirius here

5/02/2006 11:19:00 PM

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