Thursday, May 24, 2007

XM Cuts Deal For BCS National Championship Game

may 24, 2007
Tyler Savery

XM Reaches Multi-Year Agreement With Fox Sports To Be Exclusive Satellite Radio Network of BCS National Championship Game, Other BCS Games

WASHINGTON, May 24 /PRNewswire-FirstCall/ -- XM Satellite Radio today announced it has reached a multi-year agreement with FOX Sports to become the exclusive satellite radio network of the Bowl Championship Series (BCS) National Championship Game and other BCS games, beginning January 2008.

The agreement means XM Radio is the satellite radio network for college football fans to tune into the Allstate BCS National Championship Game, Allstate Sugar Bowl, Tostitos Fiesta Bowl and FedEx Orange Bowl.

"College sports is a very important element of our programming strategy, and these games are a must for college football fans," said Eric Logan, executive vice president of programming, XM Satellite Radio. "These games help reinforce XM Radio's position as the ultimate destination for people who love college sports. FOX Sports is a longtime partner of XM, and we're very excited to be working together to bring live coverage of these games to fans across the country."

"FOX Sports is pleased to have reached a multi-year BCS rights agreement with XM, the nation's leading satellite radio service," said FOX Sports COO Larry Jones. "The BCS is a true jewel in the nation's sports landscape, and everything we do in conjunction with it needs to be top-notch."

"The BCS is pleased to have XM as the exclusive satellite home of the Allstate BCS National Championship Game as well as the Allstate Sugar Bowl, Tostitos Fiesta Bowl and the FedEx Orange Bowl. College football fans all over the country now will be able to listen to these BCS games virtually anywhere," said BCS Coordinator Mike Slive.

The games are the latest addition to XM's robust line-up of college sports programming. XM is the official satellite radio network of the college sports conferences ACC, Big East, Big Ten, Pac-10, and SEC. More than eight million subscribers across the U.S. listen to XM on radios for the car, home, and portable use. XM puts a special emphasis on serving "displaced" sports fans who cannot hear their favorite teams on local outlets.

XM is the sports leader in satellite radio with more than 5,000 live sporting events a year. In addition to college sports, XM airs every Major League Baseball game for every team. XM carries NBA games on ESPN Radio, the National Hockey League, the PGA TOUR, and the IndyCar Series, including the 91st Indianapolis 500 this Sunday. XM is also the leading provider of sports talk radio with the 24-hour channels XM Sports Nation, MLB Home Plate, Home Ice, ESPN Radio, ESPNews, and Fox Sports Radio.

Position - Long XM

5/24/2007 10:22:00 AM

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