April 2007 NPD Data Released
May 23, 2007
Tyler Savery
April 2007 Retail sales, as tracked by NPD are in. (CLICK CHART TO ENLARGE)
MARKET SHARE
SIRIUS – 55%
XMSR – 45%
This represents 20 consecutive months that Sirius has maintained a lead at NPD retail. The market share for Sirius improved points 2 over the data from March.
YEAR OVER YEARSIRIUS YOY for April is down 20%
XM YOY for April is down 27%
Sector YOY for April is down 24%
SEQUENTIAL MONTH OVER MONTH
SIRIUS – Down 16% from last month
XM – Down 25% from last month
Sector - Down 21% from last month
Position - Long sirius, Long XM
5/23/2007 02:56:00 PM
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