Monday, May 14, 2007

HD Radio Expands

May 14, 2007
Tyler Savery

HD Radio is beginning to make its mark. According to Radio & Records Alexandra Cahill, 15 new markets have been added with HD capabilities. The promising technology seeks to gain audience support by offering consumers better sound quality and more variety.

Article Excerpt:

By Alexandra Cahill
Radio listeners in 15 new markets now have access to HD2 multicast programming. According to a Monday, May 14 announcement from the HD Digital Radio Alliance, HD Radio technology has reached the nation's top 100 markets.

This milestone comes less than 18 months after the Alliance launched a $200 million ad campaign -- later increased to $250 million -- to accelerate HD Radio's adoption by consumers, which has been sluggish compared to the eagerness of broadcasters to launch HD2 channels.

The new markets, followed by their rank, are Gainsville, Fla., 86; Charleston, S.C., 87; Greenville, N.C., 88; Columbia, S.C., 89; Daytona Beach, Fla., 90; Des Moines, Iowa, 91; Spokane, Wash., 92; Mobile, Ala., 93; Wichita, Kan., 94; Madison, Wis., 95; Colorado Springs, Colo., 96; Melbourne, Fla., 97; Tri Cities, Tenn., 98; Lakeland-Winter Haven, Fla., 99; and Lexington, Ky., 100.

Broadcasters are also adding a variety of formats to the existing list of HD2 multicasts. Some of the formats include ABC Radio's "e-Spanol," -- a combination of hard rock and Latino music; Bonneville's "iChannel," which plays independent and unsigned artists; "Young Punk – Next Generation Alternative" from Emmis; and Entercom's channels for rock albums from the '60s, '70s and '80s, "Passport" and "Subterranean."

According to president and CEO of Greater Media, Peter Smyth, "HD Radio and HD2 multicast formats selections that the Alliance has helped to allocate will broaden the horizons of radio, enabling us to provide unique programming and compelling content, such as Deep Trax, Live Rock, Irish music and other new, exciting formats." He continued, "The additional channels will give young artists the opportunity and ability to be heard on the airwaves.".....MORE HERE

5/14/2007 09:16:00 AM

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  • Too bad, consumers are not interested in HD Radio:

    “HD Radio on the Offense”

    “But after an investigation of HD Radio units, the stations playing HD, and the company that owns the technology; and some interviews with the wonks in DC, it looks like HD Radio is a high-level corporate scam, a huge carny shill.”


    “4/4/07 - FCC: Market to Decide Fate of HD Radio”


    “Sirius, XM, and HD: Consumer interest reality check”

    “While interest in satellite radio is diminishing, interest in HD shows no signs of a pulse.”


    "U.S. automakers not jumping into HD Radio"


    "Bridge Ratings: Sweat the cell phone and don't count on HD"

    "In other words, Bridge says interest in HD radio is decreasing even as your station works hard to increase awareness. What can I possibly add to this honest and bleak picture that I haven't said before? My well-intended warnings about HD's "premature death" seem to be rearing their ugly heads almost two years later."


    "But is 'availability' of HD radios the problem?"

    "And one broadcaster reported to me that he asked an iBiquity rep how many HD radios had actually been sold as of the most recent accounting. And this was his answer: 150,000."


    "Is Pay-for-Play HD Content on Horizon?"


    "HD Radio Effort Undermined by Weak Tuners in Expensive Radios"


    "The FCC Tunes Into HD Radio--And May Turn Off Distant AM"


    “RW Opinion: Rethinking AM’s future”

    “Making AM-HD work well as a long-term investment is seen as an expensive and risky challenge for most stations and their owners. There is the significant downside of potential new interference to some of their own AM analog listeners as well as listeners of adjacent-channel stations.”


    By Anonymous PocketRadio, at May 14, 2007 10:44 AM  

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