Wednesday, April 25, 2007
March 2007 NPD Data Released
April 25, 2007
March 2007 Retail sales, as tracked by NPD are in. (CLICK CHART TO ENLARGE)
MARKET SHARESIRIUS – 53%
XMSR – 44%
This represents 19 consecutive months that Sirius has maintained a lead at NPD retail. The market share for XM improved 3 points over the data from February.
YEAR OVER YEAR
SIRIUS YOY for March is down 33%
XM YOY for March is down 22%
SEQUENTIAL MONTH OVER MONTHSIRIUS – Down 4% from last month
XM – Up 10% from last month
March was weaker than February in sales in 2006. This was the case for both Sirius as well as XM. As a sector, this data would seem to indicate a stable retail with XM showing some upside happening. While retail numbers are weaker than last year, both Sirius and XM seem to be offsetting the drop in retail with OEM installs.
Initially there was some worry about how the merger announcement would impact retail. Given the data, it appears that consumers are not holding back and waiting, and that the marketing campaigns of XM and Sirius have been effective in maintaining retail subscriber levels. Overall, satellite radio sales were HIGHER in march than in February....something that was not the case in 2006.
With retail seeming to be stable, one worry for investors in this sector seems to now have an answer.
CORRECTED - Share is 53% SIRI and 47% XM (reported 54/48 earlier)
YTD 55% SIRI and 45% XM (reported 54/46 earlier)
4/25/2007 02:43:00 PM
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