Tuesday, April 24, 2007

The Original Italian Pie Gets Sirius

April 24, 2007

The Original Italian Pie Jazzes Up New Orleans with SIRIUS

Slidell, LA-based The Original Italian Pie, renowned for their gourmet pizzas and Italian specialties with a New Orleans kick, has announced that it has chosen SIRIUS Satellite Radio as the background music for its restaurants. Under the agreement, Applied Media Technologies Corporation will furnish The Original Italian Pie’s restaurants with commercial sound systems, as well as 69 channels of commercial-free music provided by SIRIUS Satellite Radio.

"As a fellow Gulf Coast Region-based business, we know how severe the weather can get. In addition to providing music with no contracts, SIRIUS Satellite Radio is unaffected by even the worst weather conditions, unlike dish-based services such as Muzak," said Dan Hecht, Director of Special Programs for Applied Media Technologies Corporation.

Pat Linch, Director of Operations for The Original Italian Pie added, "Our restaurants, voted as having the best pizza in New Orleans, are always looking for ways to further improve our diners’ experience. At $24.95 per month with no contracts, SIRIUS Satellite Radio provides our franchisees the best music around at a great value!"

Based in Slidell, LA, The Original Italian Pie was founded in New Orleans in 1992 and has experienced rapid expansion, with 22 units now open in nine markets across the southern states. Additional units are in various stages of development in various markets. Franchise information and maps and menus for each location can be found on online at www.italianpie.com.
Privately-held AMTC is headquartered in Clearwater, FL. AMTC is the provider of SIRIUS Satellite Radio (NASDAQ: SIRI) for business use, under the brand name SIRIUSBusiness. SIRIUSBusiness includes 69 channels of 24-hour, commercial-free music, with all music royalties paid, and presents the first meaningful competition for Muzak in the business music arena. AMTC also manufactures a full line of professional sound equipment and provides TelAdvantage, the world’s most recognized brand of telephone "on hold" messaging products and services. Since 1991, AMTC has served over 20,000 customers around the globe, including names like Bally Total Fitness, Bridgestone-Firestone, Continental Airlines, DaimlerChrysler, Ford Motor Company, Morgan Stanley, Wendy's and Yum! Brands. For further information on SIRIUSBusiness or TelAdvantage, visit www.amtc.com.

4/24/2007 10:05:00 PM

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