Mercedes Gets More Sirius
April 24, 2007Mercedes-Benz to Offer SIRIUS Satellite Radio in More Than 80 Percent of Its Vehicles
SIRIUS added as standard equipment on S-Class and CLS
MONTVALE, N.J. and NEW YORK, April 24 /PRNewswire-FirstCall/ -- Mercedes- Benz, USA and SIRIUS Satellite Radio (Nasdaq: SIRI - News) today announced that Mercedes-Benz USA (MBUSA) plans to significantly increase the rate at which they install SIRIUS radios in Mercedes-Benz vehicles to more than 80 percent for 2007, with plans to continue building to 90 percent for 2008 and over 90 percent by 2009. The growth in the installation rate far exceeds earlier estimates of 50 percent that were set less than two years ago.
The luxury automaker also plans to offer SIRIUS as standard equipment on two additional models this year the S-Class and CLS. The new models will become available with SIRIUS at dealerships later this year. SIRIUS is currently standard in Mercedes-Benz's SL-Class and CL-Class model vehicles, and all AMG and 600 model vehicles.
"Mercedes-Benz customers enjoy SIRIUS' unique radio programming, including commercial-free music, news, information and the best sports programming," said Bernard Glaser, general manager of product management for MBUSA. "It is the perfect complement to the Mercedes-Benz driving experience."
"We are happy to see SIRIUS go standard across so many Mercedes-Benz vehicle models. Mercedes-Benz continues to be a great partner in driving the growth of SIRIUS," said Mel Karmazin, Chief Executive Officer of SIRIUS. "With these increased installation rates, now more Mercedes-Benz drivers will get to experience for themselves The Best Radio on Radio."
Mercedes-Benz continues to offer SIRIUS in its vehicles complete with six months of SIRIUS service.
4/24/2007 09:17:00 AM
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